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Club Lighting for Platinum in Birmingham AL
Club Lighting for Birmingham


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 Light Jockey

 
Split in two: Dividing Birmingham's Premiere Urban Venue into Two
 

Building a Monster Club
LED Lighting Taking Birmingham's Superclub to the Next Level
Design Dialogue by Jack Kelly | Photography by Jack Kelly
April 2009 | Platinum of Birmingham | Birmingham AL

Click Here for Light Jockey Profile: Tee's Place
Click Here for Light Jockey Profile: Platinum of Birmingham
Click Here for Article on Chauvet Website May 2009
Click Here for PLSN Online May 2009
Click Here for Lighting & Sound America Online May 2009

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New Lighting
96 Color Kinetics QL
49 Chauvet Colorstrip
5 Chauvet COLORdash Batten
16 Chauvet COLORdash Par
8 Chauvet MiNWash
4 Chauvet Double Derby X
2 Chauvet 20" Mirror Ball
2 Alkalite Riva Systems
1 Chauvet Scorpian Storm RG
1 ETC Source 4 Leko
1 Martin Light Jockey

Existing Lighting
4 Martin Krypton
10 Martin MX-10 Extreme
16 Martin Robo Color
6 Martin 218
4 Martin MX-4
2 Martin MAC 250
2 Martin Atomic Strobes
1 Martin Light Jockey
1 DF-50 Hazer

Club Lighting for Platinum in Birmingham ALLED Picture Lighting for Platinum in Birmingham ALDJ Gear for Platinum in Birmingham AL
BIRMINGHAM, ALA. -- One of Birmingham, Alabama’s most popular clubs recently received a lighting facelift and patrons are now finding nuances they previously overlooked.

Platinum of Birmingham started out as something to do in the evenings for owner Lewall Taylor, known as Tee. “I started in a little house with two bedrooms that I converted in to a club in 1974,” Taylor said. The club caught on as Tee’s Place and Taylor periodically added on and remodeled.

During one of the remodels, Taylor tore down one building and added a patio. The patio had a waterfall feature and soon Taylor added a roof so the facility could be used during inclement weather. As his business grew, Taylor put in some club lighting and a sound system. Ten years ago, he changed Tee’s Place to Platinum of Birmingham and upgraded the club once more.

A chance meeting with CHAUVET® dealer Jack Kelly, owner of Eye Dialogue, led to a complete lighting redo of the now 15,000-square-foot club, which features a variety of music genres, including hip hop, rhythm and blues, soul, Billboard chart toppers and live concerts.

Working 12 to 14 hours per day for eight straight days, Kelly and three of his employees “added a lot of fixtures all over the place,” he said. “They had a 70s vibe with mirrors on one bar and glass block on another from the work done in 2000. We didn’t want to take anything away because this is architecture you don’t see any more.”

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Kelly said he focused on the jazz age style images painted on acoustical panels that lined several walls. Years ago, Taylor hired a woman, whose name he no longer remembers, to do the painting as a way of beautifying panels that were used to absorb the sound. The panels depict impromptu jazz concerts on a street and more formal concerts inside restaurants with patrons sitting at tables watching the festivities and others dancing.

“We used color changes on the paintings and people said they’d never noticed them before,” Kelly said.

He also installed CHAUVET® COLORdash™ Battens, COLORdash™ Pars and MiN Wash™ fixtures to create energy without being overdone, he said. He also installed four Double Derby™ X lights, which he uses when he wants to wow the crowd.

“The Double Derby™ Xs have become the favorite lights there.” Kelly said he only runs them once or twice during the evening. “When they light up, they explode and people walk away amazed,” he said.

In the patio area, Kelly brightened up the rock waterfall with CHAUVET® Colorstrip™ lights below and above the feature to brighten the entire area, making the room seem more expansive.

Taylor marvels that his business has grown from a few invitees to a venue that can accommodate groups of up to 1,200. But, he said, he’s never forgotten where he came from or the employees who helped him. “I’ve got employees who have been with me 30 years or more,” he said. “We are a solid business and treat people right.”

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