Bud Bartenders Ball
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Light Jockey
Impact Design: Color
Changing Truss Towers |
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| 6 Chauvet Q-Spot 300 8 Global Truss 12” Box Truss Sticks 2 American DJ Fantasy 250 2 View Sonic 2000 Lumen Projectors 1 Edirol V-4 |
1 Martin Light Jockey + Computer 8 Chauvet Colorado 1 8 Elation Opti RGB Rapco DMX Cabling |
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Once I have exhausted a theme, I can completely change the thematic direction, thereby ushering in a fresh new direction and introducing a new vision. When coinciding with the organization’s leadership and vision, the one-two combo of company vision and a new theme has the greatest impact on the attendees. In contrast, if the visual theme dramatically changes every year, the guest will be unable to notice the difference at a landmark event. Using good timing, strategic event design creates anticipation and expectation, symbolizing the difference between years of company growth (continuance) and new beginnings (redirecting). Through unified sensory leadership, the organization’s leadership is more equipped to inspire and command their audience. Some designers pride themselves in coming up with new concepts every year. The A.D.D. designer never learns to develop their concepts and eventually loses the ability to surprise and emotionally stimulate their regular clients. For example, if someone is always yelling, yelling becomes normal communication, and this person becomes a caricature of themselves. Friends and regulars no longer notice the yelling man, but rather occasionally become annoyed by his incessant monotony. However, if someone uses dynamics properly, he or she can capture the attention of their audience by increasing the volume of their speech. The same applies to annual events. If one treats the party much like a television or book series, the guests are given time to appreciate the subtleties and progression. Don’t really know what to do with this philosophical discussion of using repetition to create a more appreciative party-goer. I think it could be trimmed down to a sentence or so and then made relevant to this particular event. |
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The theme of the Bartenders’
Ball was Club Budweiser. Murray and I invited the leaders of Orangeburg
to meet, and using a club-style design, presented both a trend-setting
design and the product that would make it a success. I introduced
a video picture collage, capturing as many Budweiser advertisements
as I could find from all over the world. Google Images and Budweiser.com
were great resources. The The design last year put most of the elements on the edges of the room: color changing walls, long kaleidoscope effects cast down the walls, two projector screens dividing the room, and moving disco lights sweeping the “Budweiser Select” image around the room. This year we brought the lighting into the middle of the room and the video to the walls. Staggering pairs of towers with a color-changing LED fixture uplighting each truss tower, were grouped throughout the room, Moving fixtures atop each tower spun around the room in disco fashion as the LED’s pulsed the visible spectrum to the music. As a result of placing the lighting in the middle of the room, the space had a better social flow and guests were forced to wander around the disco towers as they visited the many stations for games, food, and alcohol. |
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More LED pars were placed in each corner of the room creating additional depth of field. No one likes a dead wall. The simple addition of a color changer in a corner created a dynamic light box, pulsing complementary colors to the light towers in the middle of the room. As a result, layers of lighting consumed the entire space. Simple in concept, the “club theme” is perfect for smaller areas where the closest super-club is an hour away. In metropolitan areas the “club theme” is not as impactful. Using a couple of repetitive ideas, in this case the looping video images and fantasy kaleidoscope effect, we created a look that from now on will be associated with the Orangeburg Budweiser’s Bartenders Ball. |
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