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007 Theme Party Photo by Jack Kelly
Resound 007 Party


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 Light Jockey

 
Adjusting the Party for Success
 

 

Theme OO7: The Bond Film Experience
Event Production for Resound Technologies
Event Dialogue by Jack Kelly
2008 | The Forum | Charlotte NC

Click Here to View Video
Evie Nomination for "Best Social Event Under $40K"- Greater Charlotte Chapter of ISES

Esprit Nomination for "Best Event Design between 25K & 75K"- ISES International
Article in Live Design May 2009
Photography by Jack Kelly (14 Photos), Fenix Fotography (35 Photos) , Jacob White (8 Photos)

007 Theme Party Photo by Jack Kelly007 Theme Party Photo by Jack Kelly

Who’s Who
Event Designer: Jack Kelly
Venue Coordinator: Kevin Mitchell
Event Coordinator: Firstwave Incentives
Video Director: Michael Denny
Video Producer: Techinc Productions
Light/Video Jockey: Paul Emrick
DJ: Steve Warwick
Technicians: Jesse Poreca, Michael Byrd

Make-Up: Scott Weaver, Josiah Reed, & Kym McLean

Actor (Female)
Jessica Schroek, Josie Murriel, Sarah Roberts, Carrie Anne Hunt, Ashley Sey, Caroline Granger, Daphne Reeder, Jenn Misenheimer, Vivica, Kristina Swann
Actor (Male)
Harden Minor (Villain); Jack Harrison (007); Jeff Sandor & Chris Hawkins (Stuntman); Stephen Rogers & Michael Holcomb (Militia)

007 Theme Party Photo by Jack Kelly007 Theme Party Photo by Jack Kelly007 Theme Party Photo by Jack Kelly007 Theme Party Photo by Jack Kelly

007 Theme Party Photo by Jack KellyLighting Equipment
23 Elation Opti RGB
11 Chauvet Q-Spot 300
4 Antari S-200 Snow Machine
2 Antari Z-1020 Fog Machine
3 ETC Source 4 Lekos
2 ETC Source 4 Par-nels
4 Elation Waterfall 250 Pro
7 Chauvet SX Abyss
1 Elation UV Wash
6 Chauvet Colorado 1’s
3 American DJ Fire Burst
4 American DJ Enfernos
1 American DJ Fantasy 250
1 American DJ Illusion 250
2 Chauvet S-Movers
11 Elation Opti 30’s
8 “Crosshair” Gobos
4 “Playing Card” Gobos
Trussing (Global Truss)
6 2’x2’ Base Plates
6 1’x1’ Base Plates
2 Box Truss 1.5m
4 Box Truss 2m

House Equipment
8 Elation Power Spot 250
4 Elation Power Wash 250
2 Screen and Projector
8 Assorted LCD Screens
Color Kinetics Lighting System

Film Cameras & Lighting
3 ETC Source 4 Par
Etc Source 4 Par-Nel with 22” Chimera Soft Box
Lowell Pro 250w Back Light
Cameras: Canon XH-A1 & Panasonic DVX100B.

Branding
8 Custom Rosco Gobo “Resound”
3 Custom Rosco Gobo “Be”
5 Custom Rosco Gobo “Shaken & Stirred”
500 Custom Lite Dice “Be”
1 Custom Martini Glass Ice Sculpture by Ice Sensations “Shaken & Stirred”

Video

2 Custom Window Screens
2 View Sonic Projector
1 Custom Bond Video Montage

007 Theme Party Photo by Jack KellyProps
:Casino
2 Large 30” Plexi Dice Lamps
8 Oversized Martini Glasses (2’, 2.5’, 3’)
:Water/ Dance Room
3 Jelly Fish
3 Large 9’x5’ Fabric Boxes
:Backstage
Misc Lights
Misc Camera Equipment
Assorted Road Cases
9 Easels w/ 007 Movie Posters
1 Large 4’x2’ Wooden “Top Secret” Packing Box
:Military Room
25 Assorted Air Soft Gun Props
2 Road Cases
8 Camo Netting 3.5’x10’
9 Mortar Munitions Cans
34 Grenades
30 Sand Bags

Resound Technologies develops technologically advanced hearing aids. Their newest product is Be. Using Invisible Open Technology, Be hearing aids are virtually invisible to the eye but clear to the ear. Resound launched Be this year at the American Academy of Audiology 20th Anniversary conference. Professionals from all over the country attended this milestone event coined AudiologyNOW! in Charlotte, NC. Every year the battle is for the best party to trump all the other product centered events on the final night. Resound Technologies trusted Firstwave Incentives to coordinate their Be party at the Forum lounge. Their idea was to have a 007 theme to symbolize the spy-like qualities of Resound’s ground breaking hearing aid. Putting out the bid to several event planning companies, Eye Dialogue presented a new approach to interactive events to Firstwave Incentives.

Our idea was to create an event that allows the guest to be a part of the film creation experience. Eye Dialogue has worked with many film and music video directors. Many of our staff has acting experience as well as tech. Most films and music videos have thousands of people who wait in long lines at malls or invest money with agencies to become an extra in a film. Reflecting on our experiences particularly in our younger years, we wanted to capture the movie magic for the guest of Resound’s Be party. We tried to create the thrill extras feel when they are in the background. We didn’t want just a theatrical experience but a real movie experience.

007 Theme Party Photo by Jack Kelly007 Theme Party Photo by Jack Kelly007 Theme Party Photo by Jack Kelly

Firstwave presented us with cheeky and fun title for the event: “Shaken & Stirred.” The title intentionally overstated the cliché stripping away any pretension and leaving only fun. As guest were picked up two 007 video collages played in the vehicles. The videos covered all movies to date. One video was a montage of all the intros without the words. The other was a video of the action sequences. Pulling up to the event, the rain massaged a Maserati, parked in front of the door. Rushed in through a covered entrance, the guests were immediately informed that by entering the premise they consented to be on film. Using film protocol, signs were posted in all entrances and common areas.

The entrance room was setup to be storage for film and lighting equipment, make up area, and behind the scene interviews. Stacks of road case lined the walls with lighting and film equipment in plain sight. The road cases were marked with the label “Shaken & Stirred.” Par cans, Fresnels, movers, clamps, and cables rested on top of the cases ready to be positioned for the next scene. Mid room a 2’x2’x4’ box marked “Top Secret” was used to put in entries for scholarships and vacations that Resound gives every year. The box would be a prop in the film later.

Along the wall opposite the bar, an interviewing station was setup to film guest asking questions about the Be product and about the “Shaken & Stirred” film. Questions included: “Is this your first time as an extra?” “Have you had a chance to experience Be hear aids?” “What is your favorite Bond movie?” “Do you believe discretion (visibility) to be an important feature in hearing aids?” so on and so forth. The interviewing station was important because it allowed an open format to sale both the product and the party. The wall furthest away from the entrance housed our second most popular effect: Make-up.

007 Theme Party Photo by Jack Kelly007 Theme Party Photo by Jack Kelly

Our poor makeup artist may have been the hardest working crew members once the party got started. With a standing line all night long, they created wild and dramatic faces using hats, lashes, and everything else.

The final feature was to add branding to the backstage area. We placed 4 truss towers with movers scanning the room. Each tower had a color changing LED fixture in the base and custom Be gobos in the movers. The logos spun around the room synchronizing with the color of the LEDs. The cumulative energy in the room was over whelming. The rush typically felt on film productions was re-created through the compact design. Between the make-up, the interviews, the “Top Secret” box, the event lighting, and the technical props; the entrance room sold the concept and created an interactive feature that set the mood for the main room.

The main room was a full blown party. The biggest feature was the wall of dance boxes on stage. Three 9’x4’ dance scrims lined the front of the stage. A gobo light stretched “Shaken & Stirred at the Forum” across all three scrims. Three color changing water projection lights were placed on the ground behind the scrims. By placing the fixtures on the ground, the dancers’ shadows filled the entire scrim. The sexual energy from the dancers was just enough to be exciting but not so much as to be offensive to conservative doctors. The effect was larger than life.

The Forum already had a video and lighting system that we utilized to our advantage. The video screens already in the venues were used to mix the brand with both custom and stock videos. One of our staff VJ’s energetically mixed in and out of branding elements and 007 films. All the moving lights had custom Be gobos, sweeping through the dance floor.

007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography

Looking into the VIP room, a beautiful woman in nothing but gold (Gold Finger) was uplit with bright amber light, calling like a siren driving the men and women alike into the VIP. In a relatively dark room she was the only object fully lit, standing in perfect stillness. We converted the upper bar into the casino room (Casino Royal). Since legality prevented us from hosting a real casino, we opted to create a casino atmosphere. First we washed the room with LEDs, each light was programmed independently to flux between shades of blue. In the far left hand corner of the upper bar, two giant dice hung from the ceiling. A simple white fixture was place in the dice to contrast with the deep blue’s saturating the room. We put custom card gobos in the four moving lights representing the Ace, King, Queen, and Jack of Spades. The card images twirled around the room in card shark fashion. To add a mysterious quality to the room, two windows suspended in the middle of the room with the both custom 007 movies that were playing in the transportation on the way to the club. On top of the bar we placed 6 oversized martini glasses and filled them with custom light dice. Each blue led dice was adorned with the Be logo. Gifts to the audience, our actors made up stories about the spy-like qualities of the dice. Needless to say 500 dice didn’t last long.

The most popular room was the militia room. The coat check room was filled with camo netting, mortar munitions cans, grenades, and air soft weapons. The props looked very real and our guards were decked to the nines in military paraphernalia. Our guards spent most the night taking pictures with the women who wanted pictures with M-16s, Walther P38s, CA36s, Uzis, M5s, and other assorted military issue styles. Back lit in fabric flame effects, the room glowed red. The warm feeling of firelight and military bunker décor created a realistic munitions room that gave the guest a license to kill.

Up in the mezzanine, we decided to put it under water. Water effect lighting washed the room in an aquatic blue. Filled with suspended jellyfish, the room was simple yet effective. As the crowd below looked up it looked as if they were under water looking into the sea (Thunderball).

The covered rooftop garden area was the VIP lounge with photographers, ice sculptures and a great place to call friends. We figured the end of the journey was a great place to gather your friends for a 007 green screen experience. But we have truly only begun.

007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography

I have done a lot of work with Techinc Productions as well as many other independent film makers. With the wishy washy economy, I called in some favors. I wanted to shoot a real film. Everything was setup for it and I knew who could pull it off. I hired a director and producer to help me pull it together. We needed to create action scenes that could be done at a party. The actors were given their scripts at the event and told to rehearse in the backstage area. As guests were arriving, stuntmen were practicing fight sequences and the director was discussing blocking. Our bond girls were stunning and our men were defined. All were selling their part. Ironically acting like actors which is easy if you already are an actor. I ask for attitudes and flirts. Dramatic was the acting theme.

Between the décor, the interactive stations, and the actors rehearsing, we built the anticipation we needed to pull off a live film shoot. At 9:30 the film lights shot on blinding the crowd and the 007 theme music filled the air. The director started calling out cues, the camera men ran in, and the two camera shoot could be seen on all the screens. As bond descended from the stairs with a beautiful date, a fight broke out. The well played fight scene was dramatically portrayed on the video screens around the room then we immediately kicked the music back in. In about five minutes, the crowd was broken out of their frantic stupor and instantly went into character. Everyone wanted to meet the actors. Some were convinced that this wasn’t just a party but the event was for an upcoming bond film. Sold.

Artistically I was disappointed because the 500 person event turned into a 1400 person event in the next hour. We had to cut the last two scenes because no one could move. I believe that more than a fourth of the attendees of the convention came to the Resound event. Competing with 7 other parties that night, Resound took away the gold. I had to redirect the actors to mingle with the crowd and get everyone excited. The client could have been happier stating that this party would be the topic of conversation for year to come.

007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography
007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography
007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography
007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography
007 Theme Party Photo by Fenix Photography
007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography
007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography
007 Theme Party Photo by Fenix Photography007 Theme Party Photo by Fenix Photography
007 Theme Party Photo by Fenix Photography
Following Photos Below by Jacob White
007 Theme Party by Jacob White007 Theme Party by Jacob White
007 Theme Party by Jacob White
007 Theme Party by Jacob White007 Theme Party by Jacob White
007 Theme Party by Jacob White007 Theme Party by Jacob White