Theme OO7: The Bond Film Experience
Event Production for Resound Technologies
Event Dialogue by Jack Kelly
2008 | The Forum | Charlotte NC
Click Here to View Video
Evie Nomination for "Best Social Event Under $40K"-
Greater Charlotte Chapter of ISES
Esprit Nomination for "Best Event
Design between 25K & 75K"- ISES International
Article in Live Design May 2009
Photography by Jack Kelly (14 Photos), Fenix
Fotography (35 Photos) , Jacob White (8 Photos)
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Who’s Who
Event Designer: Jack Kelly
Venue Coordinator: Kevin Mitchell
Event Coordinator: Firstwave Incentives
Video Director: Michael Denny
Video Producer: Techinc Productions
Light/Video Jockey: Paul Emrick
DJ: Steve Warwick
Technicians: Jesse Poreca, Michael Byrd |
Make-Up: Scott Weaver, Josiah Reed,
& Kym McLean
Actor (Female)
Jessica Schroek, Josie Murriel, Sarah Roberts, Carrie Anne Hunt,
Ashley Sey, Caroline Granger, Daphne Reeder, Jenn Misenheimer, Vivica,
Kristina Swann
Actor (Male)
Harden Minor (Villain); Jack Harrison (007); Jeff Sandor & Chris
Hawkins (Stuntman); Stephen Rogers & Michael Holcomb (Militia)
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Equipment
23 Elation Opti RGB
11 Chauvet Q-Spot 300
4 Antari S-200 Snow Machine
2 Antari Z-1020 Fog Machine
3 ETC Source 4 Lekos
2 ETC Source 4 Par-nels
4 Elation Waterfall 250 Pro
7 Chauvet SX Abyss
1 Elation UV Wash
6 Chauvet Colorado 1’s
3 American DJ Fire Burst
4 American DJ Enfernos
1 American DJ Fantasy 250
1 American DJ Illusion 250
2 Chauvet S-Movers
11 Elation Opti 30’s
8 “Crosshair” Gobos
4 “Playing Card” Gobos
Trussing (Global Truss)
6 2’x2’ Base Plates
6 1’x1’ Base Plates
2 Box Truss 1.5m
4 Box Truss 2m
House Equipment
8 Elation Power Spot 250
4 Elation Power Wash 250
2 Screen and Projector
8 Assorted LCD Screens
Color Kinetics Lighting System
Film Cameras & Lighting
3 ETC Source 4 Par
Etc Source 4 Par-Nel with 22” Chimera Soft Box
Lowell Pro 250w Back Light
Cameras: Canon XH-A1 & Panasonic DVX100B.
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Branding
8 Custom Rosco Gobo “Resound”
3 Custom Rosco Gobo “Be”
5 Custom Rosco Gobo “Shaken & Stirred”
500 Custom Lite Dice “Be”
1 Custom Martini Glass Ice Sculpture by Ice Sensations “Shaken
& Stirred”
Video
2 Custom Window Screens
2 View Sonic Projector
1 Custom Bond Video Montage
Props
:Casino
2 Large 30” Plexi Dice Lamps
8 Oversized Martini Glasses (2’, 2.5’, 3’)
:Water/ Dance Room
3 Jelly Fish
3 Large 9’x5’ Fabric Boxes
:Backstage
Misc Lights
Misc Camera Equipment
Assorted Road Cases
9 Easels w/ 007 Movie Posters
1 Large 4’x2’ Wooden “Top Secret” Packing
Box
:Military Room
25 Assorted Air Soft Gun Props
2 Road Cases
8 Camo Netting 3.5’x10’
9 Mortar Munitions Cans
34 Grenades
30 Sand Bags
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Resound Technologies develops technologically
advanced hearing aids. Their newest product is Be. Using Invisible
Open Technology, Be hearing aids are virtually invisible to the
eye but clear to the ear. Resound launched Be this year at the American
Academy of Audiology 20th Anniversary conference. Professionals
from all over the country attended this milestone event coined AudiologyNOW!
in Charlotte, NC. Every year the battle is for the best party to
trump all the other product centered events on the final night.
Resound Technologies trusted Firstwave Incentives to coordinate
their Be party at the Forum lounge. Their idea was to have a 007
theme to symbolize the spy-like qualities of Resound’s ground
breaking hearing aid. Putting out the bid to several event planning
companies, Eye Dialogue presented a new approach to interactive
events to Firstwave Incentives.
Our idea was to create an event that allows the
guest to be a part of the film creation experience. Eye Dialogue
has worked with many film and music video directors. Many of our
staff has acting experience as well as tech. Most films and music
videos have thousands of people who wait in long lines at malls
or invest money with agencies to become an extra in a film. Reflecting
on our experiences particularly in our younger years, we wanted
to capture the movie magic for the guest of Resound’s Be party.
We tried to create the thrill extras feel when they are in the background.
We didn’t want just a theatrical experience but a real movie
experience. |
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Firstwave presented us with cheeky
and fun title for the event: “Shaken & Stirred.”
The title intentionally overstated the cliché stripping away
any pretension and leaving only fun. As guest were picked up two
007 video collages played in the vehicles. The videos covered all
movies to date. One video was a montage of all the intros without
the words. The other was a video of the action sequences. Pulling
up to the event, the rain massaged a Maserati, parked in front of
the door. Rushed in through a covered entrance, the guests were
immediately informed that by entering the premise they consented
to be on film. Using film protocol, signs were posted in all entrances
and common areas.
The entrance room was setup to be storage for
film and lighting equipment, make up area, and behind the scene
interviews. Stacks of road case lined the walls with lighting and
film equipment in plain sight. The road cases were marked with the
label “Shaken & Stirred.” Par cans, Fresnels, movers,
clamps, and cables rested on top of the cases ready to be positioned
for the next scene. Mid room a 2’x2’x4’ box marked
“Top Secret” was used to put in entries for scholarships
and vacations that Resound gives every year. The box would be a
prop in the film later.
Along the wall opposite the bar, an interviewing
station was setup to film guest asking questions about the Be product
and about the “Shaken & Stirred” film. Questions
included: “Is this your first time as an extra?” “Have
you had a chance to experience Be hear aids?” “What
is your favorite Bond movie?” “Do you believe discretion
(visibility) to be an important feature in hearing aids?”
so on and so forth. The interviewing station was important because
it allowed an open format to sale both the product and the party.
The wall furthest away from the entrance housed our second most
popular effect: Make-up. |
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Our poor makeup artist may have been
the hardest working crew members once the party got started. With
a standing line all night long, they created wild and dramatic faces
using hats, lashes, and everything else.
The final feature was to add branding to the backstage
area. We placed 4 truss towers with movers scanning the room. Each
tower had a color changing LED fixture in the base and custom Be
gobos in the movers. The logos spun around the room synchronizing
with the color of the LEDs. The cumulative energy in the room was
over whelming. The rush typically felt on film productions was re-created
through the compact design. Between the make-up, the interviews,
the “Top Secret” box, the event lighting, and the technical
props; the entrance room sold the concept and created an interactive
feature that set the mood for the main room.
The main room was a full blown party. The biggest
feature was the wall of dance boxes on stage. Three 9’x4’
dance scrims lined the front of the stage. A gobo light stretched
“Shaken & Stirred at the Forum” across all three
scrims. Three color changing water projection lights were placed
on the ground behind the scrims. By placing the fixtures on the
ground, the dancers’ shadows filled the entire scrim. The
sexual energy from the dancers was just enough to be exciting but
not so much as to be offensive to conservative doctors. The effect
was larger than life.
The Forum already had a video and lighting system
that we utilized to our advantage. The video screens already in
the venues were used to mix the brand with both custom and stock
videos. One of our staff VJ’s energetically mixed in and out
of branding elements and 007 films. All the moving lights had custom
Be gobos, sweeping through the dance floor.
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Looking into the VIP room, a beautiful
woman in nothing but gold (Gold Finger) was uplit with bright amber
light, calling like a siren driving the men and women alike into
the VIP. In a relatively dark room she was the only object fully
lit, standing in perfect stillness. We converted the upper bar into
the casino room (Casino Royal). Since legality prevented us from
hosting a real casino, we opted to create a casino atmosphere. First
we washed the room with LEDs, each light was programmed independently
to flux between shades of blue. In the far left hand corner of the
upper bar, two giant dice hung from the ceiling. A simple white
fixture was place in the dice to contrast with the deep blue’s
saturating the room. We put custom card gobos in the four moving
lights representing the Ace, King, Queen, and Jack of Spades. The
card images twirled around the room in card shark fashion. To add
a mysterious quality to the room, two windows suspended in the middle
of the room with the both custom 007 movies that were playing in
the transportation on the way to the club. On top of the bar we
placed 6 oversized martini glasses and filled them with custom light
dice. Each blue led dice was adorned with the Be logo. Gifts to
the audience, our actors made up stories about the spy-like qualities
of the dice. Needless to say 500 dice didn’t last long.
The most popular room was the militia room. The
coat check room was filled with camo netting, mortar munitions cans,
grenades, and air soft weapons. The props looked very real and our
guards were decked to the nines in military paraphernalia. Our guards
spent most the night taking pictures with the women who wanted pictures
with M-16s, Walther P38s, CA36s, Uzis, M5s, and other assorted military
issue styles. Back lit in fabric flame effects, the room glowed
red. The warm feeling of firelight and military bunker décor
created a realistic munitions room that gave the guest a license
to kill.
Up in the mezzanine, we decided to put it under
water. Water effect lighting washed the room in an aquatic blue.
Filled with suspended jellyfish, the room was simple yet effective.
As the crowd below looked up it looked as if they were under water
looking into the sea (Thunderball).
The covered rooftop garden area was the VIP lounge
with photographers, ice sculptures and a great place to call friends.
We figured the end of the journey was a great place to gather your
friends for a 007 green screen experience. But we have truly only
begun. |
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I have done a lot of work with Techinc
Productions as well as many other independent film makers. With
the wishy washy economy, I called in some favors. I wanted to shoot
a real film. Everything was setup for it and I knew who could pull
it off. I hired a director and producer to help me pull it together.
We needed to create action scenes that could be done at a party.
The actors were given their scripts at the event and told to rehearse
in the backstage area. As guests were arriving, stuntmen were practicing
fight sequences and the director was discussing blocking. Our bond
girls were stunning and our men were defined. All were selling their
part. Ironically acting like actors which is easy if you already
are an actor. I ask for attitudes and flirts. Dramatic was the acting
theme.
Between the décor, the interactive stations,
and the actors rehearsing, we built the anticipation we needed to
pull off a live film shoot. At 9:30 the film lights shot on blinding
the crowd and the 007 theme music filled the air. The director started
calling out cues, the camera men ran in, and the two camera shoot
could be seen on all the screens. As bond descended from the stairs
with a beautiful date, a fight broke out. The well played fight
scene was dramatically portrayed on the video screens around the
room then we immediately kicked the music back in. In about five
minutes, the crowd was broken out of their frantic stupor and instantly
went into character. Everyone wanted to meet the actors. Some were
convinced that this wasn’t just a party but the event was
for an upcoming bond film. Sold.
Artistically I was disappointed because the 500
person event turned into a 1400 person event in the next hour. We
had to cut the last two scenes because no one could move. I believe
that more than a fourth of the attendees of the convention came
to the Resound event. Competing with 7 other parties that night,
Resound took away the gold. I had to redirect the actors to mingle
with the crowd and get everyone excited. The client could have been
happier stating that this party would be the topic of conversation
for year to come. |
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Following Photos Below by
Jacob White |
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