7 Ten
Lighting Design and Photography by Jack Kelly in 2005
Interior Design by Jack Kelly and Jim O'Connor
Charlotte, North Carolina
Article in April Edition of Live Design Magazines

Lighting Equipment Used
10 Color Kinetics iColor Cove QLs
11 Color Kinetics ColorCast 14
Color Kinetics Color Dial
Neo Neon Blue LED Rope Light

Jim O'Connor and I have worked several jobs together over the last 2 years. Both a great manager and honest businessman, Jim purchased the wine bar formerly known as Cuvee and began developing the concept for 7 Ten Bar and Lounge. Utilizing every inch of the 1000 sq ft space, 7 Ten uses modern design techniques and provides a naturally intimate atmosphere.

Upon entering the club, one immediately notices the beautiful glass fountain engraved with the 7 Ten logo. The fountain is lit from above with 3 ColorCast 14s. The water and glass shimmer under any color of light the ColorDial dictates. The different color options give a different impression every time the regulars enter the bar.

The Longest wall, located on the right as one walks in, boast four vertical columns four panels high of a plaster mold by Modular Art. Modular Art makes 32" x 32" modular 3 dimensional panels that can be seamlessly aligned both vertically and horizontally. The Modular Art style Stream was aligned vertically 12 feet high in four columns spaced 7 feet on center. Between the plaster columns is a full brown curtain that both softens the underlying stone wall and frames the panels perfectly. Each panel is lit with 2 ColorCast 14, washing the entire length of the 12' panel. The curtains on either side frame the light, keeping the focus on the panels.

The entrance wall is lined with two-way mirrors except at the two columns which contain natural coves two feet wide and two feet deep. IColor Cove QL's are lined vertically in the middle of the back of the coves. The coves are framed with fabric to create blocks of color. A dynamic visual display, these tall columns of light complement the backdrop of the city lights visible through the two-way mirrors, while providing privacy to the clientele.

The bottle display is composed of a circular grid, horizontally presenting the liquor. The frosted plastic is lined with Blue LED rope lights by Neo-Neon. The rich blue that can only be achieved with LED adds a nice centerpiece bringing attention to the bar. The bar is lit with conventional can lighting bringing stability to the lounge. Primarily known as a LED lighting designer, I am always careful not to over play my hand. Conventional lighting is familiar and makes clients comfortable. Everyone likes to feel fashionable but conventional lighting appeases even the most ornery bar crawler. 7 Ten is the perfect place to start an intimate evening, serving a fine assortment of finger foods and cocktails, knowing that the modern style lighting and décor will surely impress your date.